#2 Typography

Typography signals social positioning, aspiration, and cultural capital. Branding is a shorthand for identity, and the typography a brand uses is a semiotic marker for it’s place in a social hierarchy. Therefore, to master typography is to master a cultural fluency.

  1. #2 Typography

The HERMÈS Font

HERMÈS is a contemporary revival inspired by Gill SignWriter, the elegant lettering model created for W. H. Smith in 1903. Retaining the charm and craftsmanship of early 20th-century British signage, Hermes refines those forms for modern use—balancing warmth, clarity, and a subtle classical grace. It’s a typeface that carries the voice of tradition into the present, ideal for projects that value both heritage and readability.
Written by
  1. #2 Typography

Creating Typography Harmonizes the Courses of the Soul

In Plato's Timaeus, we read: “I will now speak of the higher purpose of God in giving us eyes. Sight is the source of the greatest benefits to us; for if our eyes had never seen the sun, stars, and heavens, the words which we have spoken would not have been uttered. The sight of them and their revolutions has given us the knowledge of number and time, the power of enquiry, and philosophy, which is the great blessing of human life; not to speak of the lesser benefits which even the vulgar can appreciate.
Written by
  1. #2 Typography

The Punch, or the London Charivari

”The Punch, or the London Charivari” was a British weekly magazine of humor and satire that played a large role in the British press from its establishment in 1841 until its closure in 2002. Named after the puppet character Punch from the Punch and Judy show, which alluded the irreverent and satirical tone the magazine would adopt, “Punch” quickly became a fixture of British cultural life.
Written by

Latest Editorials

Tags

Adequate Ideas Chess Openings Cult Movie Analysis Mystical Mudras Philosophical Lesson Psychological Streams Vignettes World of Forms

Login

Welcome to Typer
Brief and amiable onboarding is the first thing a new user sees in the theme.
Join Typer
Registration is closed.